Case studies / hytGenX
An outbound growth engine built from zero that drove 300% quarterly revenue growth.
Results from one engagement, in one market, at one point in time. They are not a guarantee of what another company will see.
The starting point
hytGenX builds AI/ML, full-stack and mobile products for clients across the US, Australia and EMEA. Its founders came from Microsoft and the engineering was strong, but there was no structured outbound function, no LinkedIn outreach system and no pipeline workflow.
Abdul joined as the sole Business Development Manager, reporting to the CEO, with a mandate to build the entire outbound revenue function and the team to run it.
What we built
- 1. Email engine from zero
Domains purchased, SPF, DKIM and DMARC configured, and a full mailbox warm-up process with constant health monitoring. Four-touch sequences in Apollo and Instantly with dynamic variables per account, run as multiple parallel campaigns.
- 2. ICPs and data
ICPs defined per service line and digital product so campaigns could run in parallel. Data mined and enriched from Apollo, Instantly, Clay, ZoomInfo and Sales Navigator. 750+ tightly filtered prospects targeted a week from three Sales Navigator accounts.
- 3. Scale with deliverability
Personalised email scaled to 4,000 a week while deliverability metrics held, delivering an 8% cold-to-lead rate through tight ICP filtering.
- 4. Three Sales Navigator profiles at once
Two automated profiles in HeyReach at 250 connections a week each with if-else drip logic: accepted to follow-up sequence, not accepted to InMail fallback, plus engagement with prospects’ posts. One personalised profile engaging with target accounts’ content, three contextual touches, strategic commenting and InMail. Reply rates of 7% in MENA, 4.5% in the EU and 3.8% in North America.
- 5. Team and reporting
Managed and mentored four BDEs on cold outreach, objection handling and ICP qualification. Standardised HubSpot reporting gave leadership full pipeline visibility, with weekly revenue reporting to the co-founders and CEO. The BD pipeline was aligned with engineering capacity to support the hiring roadmap.
What changed
300% quarterly revenue growth
Recognised with a Q1 2025 Certificate of Appreciation from the company.
12+ meetings a week, combined
Cold email and LinkedIn together produced a steady 12 or more qualified discovery meetings weekly.
Named clients closed
Visual Traffic and Ad Hesive (Australia), Hit Zero AI (Austin, TX), Calnix Desk, Law Chatbot and RealtorAI (USA).
A team that could run it
Strategy and targeting knowledge were transferred to the BDEs, leaving the function stronger than when it started.
"When he came on board we had no structured outbound function, no LinkedIn outreach system, no pipeline workflow. He walked into that blank slate and built the entire engine from the ground up. What I respected most was that he didn’t just execute, he actually thought through the strategy, understood who we were targeting and why, and transferred that knowledge to the team. hytGenX was structurally stronger after he left than it was when he arrived."
