HubSpot rebuild, Australia
An established Australian B2B SaaS, operating globally for over a decade
A HubSpot portal with 16,000 contacts and 7,000+ companies, 22 separate deal pipelines, and years of duplicates and mislabelled records nobody trusted. We audited it, cleaned it, consolidated it, and rebuilt the sales process on a data model that holds.
- Apollo integrated for contacts and accounts, with field ownership rules so write-back can't contaminate data
- 16-stage lead status board and SDR views, so outreach is tracked without polluting the deal pipeline
- End-to-end automation: lead source failsafe, contact-to-company sync, buyer-intent gates, demo-form routing, post-booking enrichment
- Custom objects, a five-class company taxonomy, geography-relative tiering, and an isolated sending domain for outbound
Read the case study 700+
duplicate contacts resolved
22 to 1
pipelines, 3,200+ deals consolidated
Full-funnel outbound, Boston
Built the outbound revenue engine for an AI and Web3 services firm from nothing: cold email, a two-track LinkedIn system, inbound funnels and HubSpot as the backbone. Closed Dfinity, 1CM Inc, Instapay and ERUSD.
Outbound growth engine, Spokane
Sole BDM for an AI startup founded by ex-Microsoft engineers. Built cold email from scratch, ran three Sales Navigator profiles across MENA, EU and North America, scaled to 4,000 emails a week and managed four BDEs.
BD infrastructure, UK, US and UAE
The complete business development engine for a custom software agency: four ICPs, four authenticated sending domains, Apollo sourcing, AI-personalised Instantly campaigns and a HubSpot pipeline as the single source of truth.
Outbound from zero, EU
EU business-metrics platform
End-to-end outbound for a SaaS platform that monitors business metrics from Stripe, HubSpot and Shopify, built with the founder: a warmed sending subdomain, five persona-based sequences for finance, product and executive buyers, and strict contact rules synced to HubSpot.